Selection from my book – The Little Things DO Suck!

Little Things Like:

TV commercials about make-up products—

where the before picture is obviously taken in bad light, the person has no make-up, is wearing their worst clothes and is positioned in an unappealing location

and the after picture has great lighting, the person has on professional make-up, is wearing clothes provided by the make-up company and is now located in a place with a spectacular view

–giving the viewer the impression that the product has performed a miracle.


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