Selection from my book – The Little Things DO Suck!
Little Things Like:
TV commercials about make-up products—
—where the before picture is obviously taken in bad light, the person has no make-up, is wearing their worst clothes and is positioned in an unappealing location—
—and the after picture has great lighting, the person has on professional make-up, is wearing clothes provided by the make-up company and is now located in a place with a spectacular view—
–giving the viewer the impression that the product has performed a miracle.